Lady Gaga has taken not only the music world by storm, but the fashion world as well...
Nearing the young age of 24, Stefani Joanne Angelina Germanotta more commonly referred to as Lady Gaga has rocketed to global fame is under two years. Playing piano by ear from the age of 4, she proceeded to write her first piano ballad at 13 and began performing at New York clubs at the age of 14, she has now recently thrashed Billboard’s record as the first artist to have her first five singles each reach number one.
To add on to that achievement, she has already earned two Grammys, and has sold over eight million albums as well as over thirty-five million singles worldwide. Some try to attribute her success to her peculiar outfits and her outlandish live performances on stage however the bulk of the credit needs to be directed towards her marketing team.
Her team is devoted to building a loyal fan base and they know precisely what they are doing to cultivate a community of evangelistic fans. Despite your opinion on her music, there’s something to be learned from her marketing prowess and the usage of social media to interact with her fans.
